China M.I.C.E Committee ( full name : MICE Committee, China Association of Travel Services) was founded in year 2011 and has been active in developing MICE tourism in China. It has been striving for membership and industry services. It has played a role of a bridge by linking the association and the industry, the government and the members. It has made a positive contribution for the healthy development of China's MICE industry.

In order to actively develop the unique value of the corporate and incentive travel, with the initiation of China M.I.C.E Committee and with the support of the M.I.C.E industry leaders in China, China M.I.C.E tourism is recognized as the industry's high-end and the most valuable market segments by the tourism industry, which bring a new concept to M.I.C.E industry and incentive travel.

In order to recognize the outstanding contributions made by China M.I.C.E Committee in the past years in China MICE development, "China M.I.C.E Leadership Award." was awarded to the China M.I.C.E Committee at the opening ceremony of IT & CM China on April 14, 2015.

Ms. Alicia Yao , general manager of IME Consulting Co., Ltd and deputy general secretary of China M.I.C.E Committee has the honor to receive the award at the ceremony. Warm congratulations were received at the presence from the International media and international professionals as well as Chinese industry people at the presence.