Alicia Yao First Speaker to Start with the Topic:Topic：Fighting the Epidemic, We are Together The attack of the new coronavirus has caused huge losses in various industries, and tourism and conferences are the first industries to be challenged. The epidemic is still very serious, leading to anxiety among industry professionals. The purpose of the weekly "Night on the Clouds" program held by SITE China Chapter starting from February 12 is to provide a platform for SITE China members to talk about and share some experiences and ideas. We hope this program can calm their inner anxiety. It is beneficial to everyone's thinking, so as to rationally formulate corporate reduction and survival measures. On February 12th, "Night on the Clouds" was broadcast live for the first time. Ms. Liu Ping, the founder of China Star Co., Ltd was the moderator and invited four guests in the industry as speakers. They were: 1, Alicia Yao Hong, SITE Global Board Director, Managing Director of IME Consulting Co., Ltd. 2,Mr Wang Qingdao, editor-in-chief of the Meetings magazine.  3,Lisa Xu, Managing Director of Shanghai Eastar Co., Ltd, 4,Mr. Cheng Zhigang, Vice President of the 31 Event Co., Ltd participated in the program to discuss the issues of MICE companies face in front of the new coronavirus and the development trend and response. SITE China "Night on the Clouds" has only less than a week to prepare the live broadcast program and only 2 days to do the promotion through WeChat, but the participation in live broadcast is very high. 500 people participated in the live broadcast (the first live broadcast is limited to 500 people). Before the opening of the live broadcast, the video of the SITE Global Annual Conference  2019 in Canada was broadcasted, which strongly promoted the SITE and its community. The guest speakers shared their experiences and ideas in responding to emergencies from different perspectives. Speaker 1: Alicia Yao Hong, Managing Director of IME Consulting Co., Ltd :The live broadcast was first shared by Alicia Yao Hong. She suggested that our SITE members should do three things in the face of the epidemic:1. Stabilize employees and ensure their health. Due to the different psychological status of employees before the epidemic, employees' physical and mental health must be guaranteed. Enterprises should give employees a sense of responsibility, try not to lay off staff but also give employees a sense of crisis. It means that employees and the company are on the same boat, and the enterprise crisis is the employee crisis.2. Reduce unnecessary expenditure costs of enterprises. Make timely adjustments to the market operation plan to ensure the company's office rental, cash flow, and employee salaries, and always maintain confidence to resume production.3. Organize internal training to ensure business development. Train employees to improve their writing and business English abilities for on line promotion and company media blast, and to train them on design and produce bidding proposal content. It is recommended that the company's WeChat meetings be held daily or twice a week during home office. Each employee develops a to-do-list and checks the completion on each meeting. In the end, she shared a few suggestions for SITE members: "Stay at home is the contribution to the control of the new crown epidemic. Fighting the epidemic is an issue for the whole society. I Believe the government, believe the party, believe the company and believe in your employees. It is recommended that companies should strictly control the cost. Cash control must have a plan for cash flow of at least 6-12 months ready for no business, and stay strong with SITE and it will be spring for all the MICE industry! " Speaker 2: Lisa Xu, Managing Director, Shanghai Eastar Co., Ltd. Lisa Xu said that the employees have recently resumed office work. The goal for the company is to hold back their original annual goals. The company must have funds and enough deposit for cash flow. After the company resumes work, the first must to do is to contact the customer and get to know the customer's needs for cancelled or postponed projects or wait and see. She made a few suggestions for SITE members: First, open the remote office work, and suggested office work needs to divided into daily plans, weekly plans, and monthly plans so that everyone can more clearly understand the recent progress of their work. Speaker 3: Mr Qingdao Wang, Editor-in-Chief of Meetings Magazine Mr. Wang Qingdao responded to the problems caused by the new coronavirus epidemic to the MICE industry. The outbreak has a large impact on the service in trade industry, and MICE tourism will bear the brunt, and the income will face a sharp decline. January, February and March is in the outbreak period, April, May and June is in the recovery period. The meeting industry is facing huge challenges. There will be delays and cancellations, but at the same time, we remain optimistic about the rebound after the epidemic. In the second half of the year, the number of MICE events should increase significantly, and problems such as meeting venue booking difficulties and rental price risings may occur. Predict the impact of the outbreak: due to the slow recovery of incoming and outgoing MICE events of China, incoming and outgoing MICE events will decrease and income will decline. The epidemic situation has also made the employees in the metting and incentive industry have a sense of risk. The use of online tools (management, office, live broadcast) will increase, and it will become a new market and business brought by the epidemic to the meeting and exhibition industry. Speaker 4: Mr Cheng Zhigang, Vice President of 31st Event Mr Cheng Zhigang mainly shared from two aspects. First, the measures taken by the 31st Event during the outbreak. The company took stock of cash assets, on receivables and staffing, preparation of the most extreme operating plan preparation for 3-6 months, keeping an eye on the health status of daily team members, timely tracking and feedback, and timely customer contact. At the same time, when it is found that the business cannot be carried out within a short period of time, the marketing strategy is also adjusted in time. In order to obtain the industry status in a timely manner, a series of questionnaires “Outbreak Period Conference and Exhibition Response Survey Questionnaire” was produced. The survey was organized, and the survey analysis report was staged a Push to provide objective advice to companies in the industry. On the first day of construction, the "Special Topics on Anti-epidemic Situation of the Convention and Exhibition Industry" channel was launched, and a comprehensive professional information platform was established for the convention and exhibition participants. In order to meet the needs of some offline event hosting and association / society management, an online seminar-planning toolkit was launched to accommodate the rapid switch from offline to online. A tool kit for signing out the temperature of the epidemic situation was launched to make preparations for post-epidemic activities to be prepared. For exhibition companies that are unable to conduct business in a timely manner, a large-scale online exhibition and conference implementation plan has been introduced to help them transition smoothly. In addition, some ongoing projects and product releases are still progressing as planned (on the stage of the exhibition business) series of products. It means that the higher the degree of data, the more people yearn for face-to-face communication. 70% of the effectiveness of information and emotion transmission comes from the body, and the scene atmosphere is also unique. Human emotion, human enlightment, and humane care are the basis of face-to-face communication. Technology development is also to enhance and simulate face-to-face communication scenarios and feelings, such as new technologies and means such as VR / AR / MR. By the end of the live broadcast, the host Ms Liu Ping, the founder of China Star, concluded that during the SARS epidemic 17 years ago, there was nothing to do, but to stop paying employees. The company has to make sure sufficient cash flow, and it is very necessary to cut revenue and reduce expenditures, so that it can keep the company in good order. To be prepared for the "hard days", whether it is a company or an individual, there is a lot of space for open source and cost reduction.

SITE China held the second live broadcast of the Dialogue Program on Anti-epidemic "The night on the Cloud" on February 18, which was designed by SITE China Young Leader Committee ) Program Host: Olivia Jia, Chairman of SITE China Young Leader CommitteeIndustry expert: Violet Wang, Secretary General of SITE China Chapter, China country Manager of Pacific World ChinaFront-line managers: Deng Qing, MICE director, Wuhan China International Travel Service Co., Ltd.International friends: Catherine Kong, Project Manager, Anderes Fourdy Events, MalaysiaWorkaholic: Ms Han Jianjun, project manager of 31 Event.Newcomer in the workplace: Ms Liu Chuming, Senior student, Department of Exhibition Economics and Management, Hunan Normal UniversityEvent Technical Support: 31 Event. The program was very successful, attracting more than 2,000 people to participate in the live broadcast. All five young guests were quick-thinking, clear-cut, novel, sincere, and dare to share. The five guests were all girls and they introduced the difficulties they faced and how to face them  from different perspectives. Violet Wang, China Manager of Pacific World China, introduced how a multinational company deal with the company's management and customer relations, adhere to the green conference activities organized by the group company.  Deng Qing MICE director, Wuhan China International Travel Agency Co., Ltd  described her mind change from when she can only think about how to live in the face of the epidemic, which brings the continued panic, to the attitude of how to unite the her MICE industry colleagues to provide logistical operation and management for the epidemic.  Catherine Kong, project manager of the Malaysian Anderes Fourdy Events company, described how the epidemic in China has affected the Malaysian incoming events market. Various rumors have appeared in various media, circle of friends, and WeChat groups, true or false, confused her. What she has done how to achieve the epidemic, not as a rumor spreader, cherish friends, cherish Friendship.  Ms Han Jianjun,31 conference company project manager, only two years into the industry, immediately engaged in network live broadcast operation and management after the start of the anti-epidemic situation and held multiple live broadcast programs every day. She went all out to improve the management of webcast technology for customer requirements and  has learned more webcast practical experience in two weeks than what she has learned in 2 years. Ms Liu Chuming, a senior student in the Department of Exhibition Economics and Management of Hunan Normal University, could only stop her internship in Shanghai after the epidemic broke out. In the face of many corporate layoffs and salary cuts, her Employment opportunities have become a problem. She loves the MICE industry, but the situation is that she has to consider changing careers or continuing her studies, since she worried that she cannot immediately find a job in the MICE industry. Facing all the difficulties, they are optimistic and positive, actively looking for a development path, and contributing to the youth's attitude to society. They have set an example for our industry.  We hope to see you again on the third dialogue program of "The night on the Clouds" at 20:30 next week February 25,2020.

Sponsored by Beijing Yanqing District Culture and Tourism Bureau, 'Meeting' the most beautiful Winter Olympics City" Beijing Yanqing District MICE Tourism Promotion was held in Beijing Badaling Doubletree by Hilton Hotel from January 13 to January 14, 2023. Invited by Beijing Yanqing District Culture and Tourism Bureau, Alicia Yao, Vice Chairman China Business Event Industry Committee and managing director of IME Consulting Co., LTD., organized a group of meeting and incentive buyers for Beijing Yanqing District to participate in the Promotion event. Most of the buyers are members of the China Business Event Industry Committee, they are the buyers from the association, chamber of commerce, the procurement persons of the corporates, PCO companies, PR and event companies.     With the theme of 'meeting' the most beautiful Winter Olympics City", the promotion gave a full play to the Winter Olympics brand effect, promote the tourism industry resources of Yanqing Quality Conference for MICE through the introduction of promotional video, the promotion of tourism-related enterprises, matchmaking, inspection visits and other forms, and promote the development of Yanqing "Meeting & Incentive+" business event industry. The Winter Olympics has brought new opportunities for Yanqing District. The leaders of the business association, the corporate event buyers, and the representatives of the PCO companies have deeply understood the tourism resources of Yanqing through this visit. Combined with the "14th Five-Year" economic development plan of Yanqing District, they have actively implemented or created international and domestic event related industries, like designing the Olympic legacy. Every event landing in Yanqing can leave a legacy for the cultural and economic development of Yanqing, which is a sustainable development project.                                                           China Business Event Industry Committee (CBEIC) Introduction: CBEIC is affiliated with the China Chamber of International Commerce (CCOIC) as well as China Council for the Promotion of International Trade (CCPIT), a non-governmental, non-profit platform for consultation and cooperation established by CCPIT and Sourcing China, which is a corporate purchasing managers organization of China as well as China business event organizers and professionals. It is a branch organization of CCPIT-CSC. Members include leaders of China national associations and chambers of commerce, China national meeting and incentive management associations, influential PCO enterprises, think tanks and research institutes, colleges and universities and other institutions, is a service platform of the whole MICE industry chain. Our business scope includes: 1. Build a platform for member exchange and cooperation; 2. Promote the standards of event organizations and participate in the formulation of ISO international standards; 3. Cooperate with domestic and international business associations to enhance business events and promote high-quality economic development; 4, the establishment of international and domestic high-level business event research and consulting institutions; 5. Collect, analyze and publish data on the promotion of social and economic development by business events; 6, provide planning services, industry consulting, business training, college students competition; 7, support government destination promotion and enterprise brand development to provide business event planning consultation; 8. Establish a reciprocal mechanism, carry out publicity and promotion of business events, promote resource sharing and cross-industry cooperation; 9. host China Congress of Association and Chamber of Commerce, forums, expos, etc. are held to bridge the cooperation between international and domestic, non-governmental and government.

A Hungarian boy studying in China,who likes Chinese culture, likes to take photos and introduce Chinese culture from his own point of view. He has his own column "Tianyu in China". The column tells the story of China and the story of Beijing in Chinese and Hungarian.   The Ministry of Culture and Tourism PRC Budapest office and its Cultural Center found Alicia Yao, managing director of IME Consulting Co., LTD, hoping that she would help Tianyu experience three of China's most festive and traditional culture scenes and took pictures or videos for his own Wechat column. Alicia contacted Tianyu by phone, listened to his interests and hobbies, and carefully understood the location, environment and storyline he wanted to shoot about the Chinese New Year experience.   Tianyu has been in China for three years, but he has not had the chance to go home because of the epidemic. He really wants to have a New Year's Eve dinner in the homes of ordinary people in Beijing to celebrate the Chinese New Year. Alicia told Xiao Miao, her old friend of a Beijing Cultural Investment Group about Tianyu’s wish and invited Tianyu to her home for the New Year gathering. Thanked to them for their family gathering arrangement, Tianyu finally had a happily celebration of the Chinese New Year with Miao's family. He enjoyed the cross talk performed by Miao's husband and his old friend, went to the New Year's market, bought New Year's goods, made dumplings, enjoyed the New Year's dinner, and had the feeling of his home.               Tianyu also walked into Beijing's hutongs. Here is the most Beijing New Year flavor. The tricycle driver named Hutong Li told him the stories of the gate block of the Siheyuan, Beijing dialect, Beijing snacks, Beijing gate tower, from the tricycle master's Beijing accent to taste the flavor of the Hutong New Year environment.       During the festival, Tianyu also took a high-speed train to Tianjing and has a special visit to Yangliuqing Art Studio. He visited Yangliuqing museum and learned about the production of Yangliuqing prints from three intangible cultural inheritors. He received the fullness and happiness of the holiday in China.           It is not easy to arrange the above 3 Chinese New Year experiences for Tianyu since Beijing was still under the strict control of epidemic.   Tricycle drivers service is not allowed, Yangliuqing museum is not open to the public, no family will welcome a foreign stranger to celebrate Chinese New Year with them due to the local community committee restrictions. But Alicia Yao make Tianyu’s dream come true, especially Yangliuqing Museum only opened for him. With Tianyu’s live streaming and Wechat promotion, make his country peers know more about China and Chinese culture.

On February 9, 16:00-17:30 PM, the online promotion session organized by the Vienna Tourism Office began. Ms. Christina Freisleban, China Marketing Manager of the Vienna Tourism Board, introduced the latest epidemic prevention measures in Vienna and how to get to Vienna.   Also invited to the presentation were: 1. Mr. Florian Felder, Director, Strategic Development, Schonbrunn Group 2. Ms. Katharina Iles, Senior Project and Catering Manager, Motto Catering Company, Head of venue Management, Weitsicht Cobenzl 3. Ms. Haryot Singh, Head of Event Management and Marketing at Strauss Memorial 4. Mr. Georg Brennwald, Creative Director of the Strauss Memorial   Vienna, the capital of a truly global conference destination, brings together people lost in the three years of the pandemic to get information on the development of the global industry and is a place to rediscover vision and a new start. This is also Vienna's urban vision, shaped by which Vienna will celebrate its past, present and future in 2023. 657 organizers and planners of the China meeting and business event managers participated online, interacting with the Vienna Convention Bureau online. Let's relive Vienna, enjoy the culture of the court, review the history of music, and appreciate the art of food!

On March 8, Alicia Yao, managing director of IME Consulting Co., LTD., participated in the "MICE Rose Approach to the New Venue" activity with the theme of "Recovery, growth and expansion of the new MICE events". The event of the MICE Women Elite Club to celebrate the March 8th Women's Day was held in the Economic zone of Beijing Daxing Airport. At the event, the elite female representatives of meeting & exhibition elaborated on the theme of the event through online and offline participation, expressed their confidence in the recovery and growth of the event industry and their blessing to the national industry sisters, and also learned about the design and planning of Daxing Exhibition City, looking forward to more and better meeting & exhibition venues and professional companies of the MICE Women Elite Club.   The special event of celebrating the "March 8" festival for women in MICE industry is to bring together resources from all aspects and collision and release more ideas of integration and development of events and productions through discussion and exchange. Sisters speak freely and sincerely hope that this activity can boost the confidence of the MICE industry, promote the development of the MICE economy, and help the integration of multiple resources to bring good results. Thanks to Beijing Daxing Airport Economic Zone Management Committee and Beijing Xinhangcheng Holdings Co., Ltd. for their support of this event! Happy Women’s Day!          

China Business Event Industry Committee was invited to participate in the 16th IT&CM CHINA Travel Fair and CTW CHINA during March 21-23, 2023. This is the first time of IT&CM China back offline three years after the outbreak. China Business Event Industry Committee has been supporting professional trade fairs in the industry for many years. Vice Chairman Alicia Yao actively maintained dialogue with the industry, led 30 industry buyers to participate in the IT&CM CHINA Travel Fair, and successfully presided over the opening forum in person and the April online forum. Actively provide training and supply and matching services for the Chinese MICE market. For the opening forum, Alicia Yao invited Mr. Yao Xin, Secretary General of Commercial sub council of the China Council for the Promotion of International Trade, Ms. Liu Songping, President of the Guangdong Exhibition Association, Mr. Ren Guoyan, Secretary general of the Exhibition Committee of the Yangtze River Delta Urban Economic Coordination Association, and Mr. Lin Yu, vice president of Shanghai Jinjiang Tourism Holdings Co., LTD., as speakers. The theme of the forum is: International Competitiveness of the Business Event industry: Trends in international MICE standards. Mr. Yao Xin, Secretary-General, introduced the efforts made by the Commercial sub council of the China Council for the Promotion of International Trade in the formulation of standardization over the years, and explained with facts that standards are the technical support for economic activities and social development, and are an important aspect of the basic system of the country. When we are in the VUCA era, a world of variability, uncertainty, complexity and ambiguity, the height we are standing determines the landscape we can see, life is the same, and the MICE industry international standardized insight and exploration is even more the same.          Mr. Liu Songping, President of Guangdong Exhibition Association, Mr. Ren Guoyan, Secretary General of Exhibition Committee of Yangtze River Delta Urban Economic Coordination Committee, Mr. Lin Yu, Vice president of Shanghai Jinjiang Tourism Holding Co., Ltd. and Mr. Yao Xin successively discussed how standardization can promote high-quality development of exhibition, how to practice "green exhibition" to build a new pattern of exhibition in Guangdong, and how to improve the management of exhibition enterprises through standardization. The impact of standardization on exhibition education, and the role of standardization in the management of exhibition activities in cost control and quality assurance. During the discussion, the "Net Zero Carbon Pledge for the Events Industry" issued and jointly signed by JMIC in 2021 was introduced. The new initiative was launched by JMIC members UFI, AIPC and ICCA, and is supported by Emerald Expositions (US), Freeman (US), HKCEC(China), Informa (UK), Javits Center (US), MCI(Switzerland), Joined by representatives of Messe Munchen (Germany), RX(UK) and Scottish Event Parks (UK), it was born out of discussions with and is supported by the UNFCCC Secretariat. To achieve this commitment, by the end of 2023 at the latest, the organization (associations, exhibition companies, exhibition centers, conference hotels) will design and publish a path to net zero by 2050, where the interim target is consistent with the Paris Agreement's requirement to reduce global greenhouse gas emissions by 50% by 2030.                 The discussion concluded by calling on the conference's peers to join in the development and practice of standardization and green exhibition standards in China's exhibition industry, as well as the activities of the international "Net zero carbon Commitment in the event industry". Let us use standardization to enhance the resilience of organizational survival to cope with the crisis of survival and development. The future has come, in the midst of uncertainty to find a certain future, we live in a time of challenge, but also a time of hope. Let us give full play to the role of exhibition in promoting consumption, promoting projects, promoting trade and promoting innovation, and continue to give full play to the positive role of exhibition economy in high-quality development. In 2018 China Congress of Association and Chamber of Commerce ( CCACC) was sponsored by the Commercial sub Council of the China Council for the Promotion of International Trade and the Commercial Chamber of Commerce of the China Chamber of International Commerce, and held its first inaugural congress under the support of the "China Social Organization" magazine co-sponsored by the Ministry of Civil Affairs of China, the China Association for Non - profit Organization(CANPO)and the China Social Organization Newspaper. CCACC is co-organized by the China Business Event Industry Committee and IME Consulting Co., LTD. It is an exchange platform for international and domestic association executives and managers, association conference and event organizers, local government leaders, conference & exhibition bureau, Bureau of Commerce and association conference and exhibition related industry professionals. The conference holds a salon every two months for the MICE industry. As an indispensable part of the market economy system and the "barometer" of economic development, the CCACC actively promotes the innovation and development of enterprises, plays an important role as a bridge and bond in stabilizing economic operation, and plays a unique role in optimizing the industrial chain, promoting the coordinated development of industries, and forming and improving the ecosystem. The CCACC shared the excellent experience of international and domestic chambers of commerce, societies, associations and other social organizations in terms of survival, operation and innovation, recreated the new driving force for the development of Chinese social organizations, promoted cross-border cooperation among Chinese social organizations, integrated resources, stimulated vitality, and played a positive role in promoting national economic development and global economic recovery.

Three years after the epidemic, Xiamen Convention and Exhibition Bureau and Xiamen Convention and Exhibition Industry Association once again held Xiamen International MICE Week. IME Consulting Co., Ltd has been the support ever since 2015 when it is only a one-day event. As the buyer organizer of Xiamen International MICE Week, IME Consulting invited high-quality buyer group for this MICE week, and Alicia Yao Hong, managing director, personally led the team to attend the activities of MICE week, helping the high-quality development of Xiamen meeting & exhibition economy. Alicia Yao, managing director of IME Consulting is very kin to return to Xiamen, because Xiamen MICE Week is like her baby, since she has been assisting the development of Xiamen MICE Week since 2015,starting with the SITE training with CIS certification, IAPCO PCO training with certification. She introduced and held the SITE China Chapter meeting, SITE Asia Pacific Leadership Forum to Xiamen during the MICE Week. The romance of the city, the European luxury of Portman Hotel, the sea breeze, the sober air, and the high-end venue make the buyers unanimously identify Xiamen as the most competitive meeting & exhibition capital in China!                  

From May 19 to 22, Alicia Yao, managing director of IME Consulting Co., Ltd was invited to participate in the Guangzhou International Travel Fair as a buyer and speaker, and was the host of the "V-MICE Meeting Forum", an innovative tourism forum held on the afternoon of May 19. This forum, which carries innovative genes, focused on the important plate of MICE tourism. The forum invited top industry experts, powerful enterprises and elites from home and abroad to gather in Guangzhou to discuss the development plan of MICE and provide new ideas for the innovative development of China's MICE tourism. At the forum, Mr. Liu Guoliang, Managing director of HANNOVER MESSE (China) Co., LTD., made an opening speech.                           During the forum, Ms. Wang Fei, deputy director of the Investment Service Department of Guangzhou Bureau of Commerce, made a keynote speech on the theme of "Invest in Guangzhou, Invest in the future", introducing the resources and characteristics of Guangzhou MICE tourism. Ms. Wen Shuang, vice president of Guangzhou GZL International Travel Agency, introduced the development of Guangzhou GZL Tourism with the theme of "Meeting the economy to go to the city of Guangzhou". Ms. Yao Hong, Vice Chairman of China Business Event Industry Committee and Managing Director of IME Consulting Co., LTD., chaired the roundtable dialogue session with the theme of "Exploring the Secrets of the Corporate Incentive".